The Broadcasting Authority of Zimbabwe (BAZ) has granted Zimbabwe Newspapers a television broadcasting licence. This comes at a time when the Zimpapers Group had already set up Zimpapers Television Network (ZTN) as a production house.
Zimpapers Group Chief Executive Mr Pikirayi Deketeke revealed that they applied for a broadcasting licence after realising that media was no longer about print. Said Deketeke:
As a fast thinking business, we carried out surveys. We looked around at what regional competitors and global players in the same business were doing. Kenya, South Africa, the United Kingdom, the United States and Australia were some of the markets we looked at. It became obvious that media was no longer just about newspapers and print products even though they remain important. We realized that digital was becoming big. We also realized that broadcasting was also a profitable avenue for distribution of our content. We then thought long and hard about how we could tap into that.
More: Herald