It has emerged that cement making giant PPC will be next year’s headlining sponsor at the Zimbabwe Music Award. In an interview with the Sunday Mail’s Kelibone Masiye revealed the reason behind PPC sponsoring ZIMA which will be held on 25 January 2019.
Kelibone said:
Being a top brand, we believe Zima has begun a journey of recognising musical excellence. This is one way of giving back to the community that has supported PPC over the years. Music plays a crucial role in communicating profound messages in any environment. While PPC is more into science and engineering, we believe the arts are a critical fibre in our society.
The arts need the support of corporates like PPC to grow and cultivate a positive spirit of constructive competition in order to continuously improve the quality and standard of music in the country. PPC’s mantra is “Strength Beyond”. We believe in strengthening communities because we are stronger together.
Zimbabwe Music Awards will make a comeback next year after a 3-year hiatus.
More: The Sunday Mail