The Premier Service Medical Aid Society (PSMAS), has rebranded as a move to enhance its responsiveness in an ever-changing environment as well as match emerging global trends, Health Times reported.
In his keynote address during the PSMAS official rebranding launch, PSMAS Board Chairman Jeremiah Bvirindi said the organisation had to adjust to avoid inefficiencies and to address the mistakes that came with growth. He said:
We have had to reorganise our organisation as pain areas began to emerge. As time went on the operational landscape, member needs and disease patterns all changed and made calls on the organisation to realign.
As we transform and look into the future, our focus is on growing our membership through the provision of quality and affordable health cover.
As such, the Society relooked into its product offerings, its channels of service delivery, its relationship with different stakeholders, its systems and processes as well as its image in the public eye to set its tone for the future.
PSMAS membership is now open to all sectors of the economy and the latest transformation exercise seeks to speak to this new thrust.
Executive Officer for PSMAS, Farai Muchena, said the medical aid society’s rebranding is worth it as it now covers all economic sectors. Said Muchena:
We believe in our hearts, that when we see the Society`s continued ability to help members to meet their healthcare expenses when we continue to create direct and indirect employment for our employees and suppliers, enabling them to send their children to school, put food on the table and launch exceptional and fulfilling careers when we create sustainable value for our shareholders and our communities.
When we support the businesses of our service providers enabling them to contribute to the fiscus through payment of taxes and more importantly when we facilitate access to quality and affordable healthcare services for the population of Zimbabwe as well as the diaspora from all economic sectors public, private and informal, the pain of this transformation will be all worth it.