African Distillers Limited
Founded | 1944 |
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Founder | P J Joubert |
African Distillers Limited is a Zimbabwean company listed on the Zimbabwe stock exchange. The company manufactures, distributes and markets branded wines and spirits and Ciders for the Zimbabwean market and for export.
History of the company
In April 1944, P J Joubert Limited was registered in Bulawayo. In 1946, this Company changed its name to African Distillers (Rhodesia) Limited. Initially, its activities were centred around the sale and distribution of imported spirits, liqueurs and wines. During the same year, a distillery was acquired in Mutare and the local production of a range of spirits commenced. In 1951 African Distillers became a public quoted company.
In 1974, the Company moved to its present headquarters at Stapleford, a complex just outside Harare which houses production, warehousing and distribution facilities.
The Company has six depots in Bulawayo, Harare, Kwekwe, Masvingo, Mutare and Victoria Falls which ensure a first-class distribution service. These outlets are supplemented by Customer Collection Depots countrywide.
Vision
To be the most dynamic and preferred manufacturer and marketer of quality branded beverages for every occasion in Zimbabwe.
Mission
To sustainably grow the profitability and value of our business by providing branded quality beverages for our consumers.
Products
Brandies
- Viceroy
Viceroy 5 is matured for five years in French oak casks for extra smooth enjoyment so that it can be enjoyed at the perfect moment when it’s just right.
- Oude Meester VSOP
Oude Meester has a collection of four brandies of varying styles, but despite this remarkable growth and brand heritage, every bottle enjoys the same attention to detail and meticulous brandy making craft that made the very first bottle so special in 1948.
- Chateau
A uniquely smooth and mellow brandy.
- Klipdrift
Our Brandies may be different, but what they have in common is that they have Gold in every drop.
- Heritage
Superior Brandy.
Gin
- London Dry Gin
A delicate blend of 12 natural ingredients giving a smooth refreshing taste with a hint of citrus.
- Gilbey's Dry Gin
Gilbey's 1857 Special Dry Gin
- Booth's High & Dry Gin
Rum
- Admirals Old Navy Rum
Admirals Navy Rum was historically described as rumbullion due to its rumbustous effect on the sailors. Aged in oak casks retaining a character unique to Admirals Navy Rum which is blended with some of the best Jamaican rums.
Whiskies
- Gold Blend
The marriage of finely distilled malt spirits and pure mountain water has produced the subtle yet distinctive character of Gold Blend. Attribute to the art of master blender.
- Gold Blend Black
The smooth and refined taste of this well balanced whisky is a fine display of the meticulous craftsmanship of the master blender.
Cane Spirits
- Skipper's
A pure cane spirit.
- Mainstay
Made from the best natural ingredients. Mainstay International is five column distilled for unsurpassed purity and smoothness.
- Star Cane
A pure cane spirit
Sparkling Juices
- Chamdor
White Sparkling Grape juice, Delicate Peach Sparkling Grape juice, and Delicate Red Sparkling Grape juice.
Spirit Coolers
- Sting
A zesty refreshing spirit cooler available in three variant – lemon, lime and tropical.
- Sting Lemon
Sting Lemon
Wines
- Montello
Here we blend the tradition of generations with sure-handed attention to detail to create wines of lasting good taste.
- 4th Street Red
Here we blend the tradition of generations with sure-handed attention to detail to create wines of lasting good taste.
- 4th Street Rose
Here we blend the tradition of generations with sure-handed attention to detail to create wines of lasting good taste.
- 4th Street White
Here we blend the tradition of generations with sure-handed attention to detail to create wines of lasting good taste
Ciders
- Savanna
Seriously humorous, dry, witty, ironic and tongue-in-cheek, sophisticated. A brand that is refreshingly different, taking its consumers, rather than itself, ’s seriously.
- Hunters Gold
Hunter’s. It’s more than Refreshment. More than Thirst Quenching. It’s Instant Requenchment.
- Hunters Dry
Hunter’s. It’s more than Refreshment. More than Thirst Quenching. It’s Instant Requenchment.
- Hunters Edge
Hunter’s. It’s more than Refreshment. More than Thirst Quenching. It’s Instant Requenchment.
Liqueurs
- Amarula Cream Liqueur
Amarula is indulgence, gentle, relaxed, chilled, untouched, comfortable, an intimate moment, African luxury, somewhat romantic, exotic, uniquely African premium.
Vodkas
- Nikolai
Vodka of Distinction produced the traditional way. Vodka distilled the traditional way.
- Count Pushkin
Made from the finest ingredients and five times distilled for ultimate purity, Count Pushkin Premium Imperial Vodka celebrates the courageous spirit of one of greatest the Russian poets of our time.
- Smirnoff
Crisp, clear Smirnoff distilled from the finest spirit filtered in a unique patented 10 column carbon filtration process for unequalled purity.