Head of Marketing, Public Relations, and Communication (Harare)

• In consultation with the Executives, develop a Marketing strategy that talks to the Competitive market landscape, market trends, and insights.
• Develop a strategy to maintain existing client relationships, achieve deeper market penetration in current markets, and expand into new markets.
• Provide ongoing leadership and guidance to the Marketing Manager on the end-to-end implementation of agreed Marketing plans.
• Build and manage brand reputation.
• Design and implement innovative initiatives that create unique customer experiences, ensure retention, and contribute to positive relationships between the customer and the Bank.

Public relations, media, and reputation management:

• Develop an annual PR strategy and plan in support of Business objectives and manage the implementation thereof.
• Monitor the Bank's media presence in relation to its competitors and consistently drive key messages across all relevant media platforms.
• Manage corporate media relations through interviews, industry leadership articles, and media releases to raise BancABC's visibility and positive image.

Brand management, advertising, and sponsorships:

• Act as brand custodian to ensure effective, consistent advertising and brand identity management.
• Develop, manage, and maintain BancABC’s corporate identity (brand, advertising, visual identity, and visual identity system tools) across all media platforms.
• Manage, maintain, and update brand standards documentation and ensure adherence thereto.

Oversight of Marketing Events:

• Maintain oversight of event planning activities.
• Establish guidelines and facilitate the standardisation and compliance around event coordination.

Online and digital marketing:

• In conjunction with Digital Marketing Manager, manage the Bank's brand presence on social media platforms.
• Maintain oversight of the maintenance of BancABC’s website and ensure campaigns and initiatives are represented.
• Co-ordinate/ implement and monitor specific campaigns and requirements Internal and external communications
• Develop an annual internal and external communications strategy and plan in support of operational initiatives and manage the implementation thereof
• Manage the delivery of internal and external media communications activities through consultation, guidance, writing, and editing.
• Scrutinise and approve all strategic communications prior to distribution/publication.
• Establish and manage priority channels for all internal and external communications.
• Manage communications aspect of group-wide and cross-functional projects.
• Build internal and external relationships to support the communications function to deliver on business requirements

Qualifications and Experience

• Marketing Degree.
• Masters’ Degree, an added advantage.
• At least 5 years of Marketing and Corporate communications experience at an Executive level, preferably within a financial services organisation with a proven track - record of successful Stakeholder engagement and Team Leadership.

Special Skills and Competencies:

• Excellent organizational, interpersonal, and communication skills.
• Good Conceptual Thinking.
• Sound Judgement and Decision-making.
• Customer Service Orientation Skills.
• Proof reading and editorial skills with a keen eye for detail.
• Experience in email advertising campaigns.
• Experience in identifying target audiences and developing digital campaigns that engage, inform and motivate.
• Experience in creating and maintaining a favourable public image through PR activities.
• Knowledge of marketing principles and strategic brand management.

Other

How to Apply

Interested applicants who meet the job requirements should e-mail their CVs to: Careerszim@bancabc.co.zw with the Heading: “Head of Marketing, Public Relations and Communication” Appointments will be made in compliance with BancABC’s recruitment policy. Closing date: 15 July 2024 @1630hrs.