Advertising Media Association

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Advertising Media Association
Trading name
ADMA
Type
Private
IndustryMedia
FoundedEarly 1970's
FounderPast Rhodesian Printing and Publishing Manager, GEORGE CAPON.
HeadquartersHarare, Zimbabwe
Key people
Representives from the MEDIA

Advertising Media Association (ADMA) is a Zimbabwean association of media houses. It grants recognition to advertising practitioners in the advertising placing business in Zimbabwe. Such practitioners as ad agencies.

Past Chair persons

  • Pilate Machadu

A former chairman MIKE ROOK, past CEO of the Commercial Farmers' Union publications division, served two consecutive terms as Chair of the Advertising Media Association (ADMA) from 2001 to 2002 and from 2002 to 2003.

During this period ADMA was very supportive of the Advertising Standards Authority (ASA) which consisted of representive bodies from the media, accredited advertising agencies and advertisers.
Rook's re-election as ADMA chairman for a second term was given extensive coverage by the Zimbabwe Broadcasting Corporation and in the local press. Below is an excerpt from the Zimbabwe Independent newspaper dated 19 February, 2002.

"MIKE Rook, a doyen in both advertising and publishing circles, has once again been elected chairman of the Advertising Media Association (Adma). Rook was unanimously voted back into the chair at the annual general meeting held early this month."

ADMA secretarial services supplied by Roselyn Motsi of Empirical Business Services. The former chairman of ADMA Mike Rook stated at thr two ADMA annual general meetings he addressed:
"I would like to take this opportunity to thank Roselyn Motsi of Emperical Business Services for her professionalism and for her dedication to ADMA." "Roselyn's secretarial and administrative skills have been a major factor in ensuring the smooth running of ADMA over the years." The chairman proposed a vote of thanks that was seconded and carried unaminously.

2016 Blacklisting of Agencies

In August 2016, ADMA included Jericho Advertising in a list of Blacklisted agencies. According to ADMA, these agencies had failed to "settle legacy debts of up to December 2015". Jericho claimed their inclusion on this list was a push by rival agencies to meant to tarnish the Jericho Advertising company's image because of its success. [1]

Awards

  • Ngoma Campaign of the year award (2014, 2015, 2016)




References

  1. Soul Kabweza, “We’re not broke”, Jericho responds to ADMA blacklisting. Blames Jealous competition, Techzim, Published:1 Sept 2016, Retrieved: 1 Sept 2016


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